Case Study
Reverse Marketplace UX for Housing.com
How Housing.com flipped the real estate market to empower sellers
"What if we told real estate agents they could stop chasing leads and let the right buyers come to them? At Housing.com, one of India's leading property platforms, we turned this "what if" into reality by flipping the traditional marketplace model on its head.”
What Did We Solve?
In the traditional real estate market, buyers endlessly scroll through listings while agents spend countless hours pursuing leads that may not convert. Our research revealed:
70% of buyers struggled to find properties matching their needs
65% of agents couldn't effectively understand buyer preferences
High bounce rates on search pages indicated user frustration
The solution? Create a system where buyer requirements automatically flow to the right sellers.
My Approach:
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Conducted comprehensive market research
Ran user interviews and focus groups
Analyzed competitor platforms
Studied platform usage patterns
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Designed an intelligent lead matching system
Created an encrypted chat interface
Developed a seamless notification system
Built an intuitive seller dashboard
Want to Know More?
The full case study reveals:
Impact metrics and success stories
Complete user flow diagrams
Future possibilities and learnings
Copyright at Housing.com, where I served as the lead designer for the reverse marketplace initiative. The case study demonstrates my ability to solve complex business problems through user-centered design thinking.